WHAT IS FAST FASHION
Shopping for clothing was once considered a special event. We now live in a society where we are pushed to consume fashion for cheap prices.
Low cost, low quality clothing means we are buying and disposing of more clothing than ever.
WHAT FAST FASHION IS DOING TO OUR ENVIRONMENT
The fashion industry is the second largest polluter in the world. Second to oil.. just let that sink in.
In Australia alone 500,000 tonnes of textiles and leather end up in landfill every year. Australians are the second largest consumers of fashion in the world.
Clothing made from synthetic fibres (polyester, nylon, lycra) which essentially is plastic and takes 200 years to break down in landfill.
WHAT FAST FASHION IS DOING TO ITS WORKERS
The current state of the fashion industry is exploiting thousands of people some factories only paying a wage equivalent of AU$2 per week. In 2016 in Bangladesh 150,000 garment workers went on strike in an effort to obtain a fair wage. This is not okay, we should not be exploiting people and the environment for the sake of cheap clothing.
TIPS & TRICKS TO AVOID FAST FASHION
BUY SECOND HAND/RECYCLED
Hit up your local car boot sale, flea market, op shop, vintage store or garage sale. You have no idea the amazing bargains you'll find!
WEAR AND REPAIR
We need to treat our clothes like the good friends they are, they are means for us to express ourselves and we need to appreciate that. We should buy clothes with the intention of keeping them for a few years.
If you damage your clothes repair them or take them to your local alteration shop.
We also don't need to wash our clothing every time we wear them, by reducing the amount you wash your clothes it extends their life and massively reduces the amount of energy used for washing clothing. A great way to clean your clothes (especially denim) without the washing machine is to spot clean and pop them in a freezer bag and into the freezer, the freezer gets rid of all smells. Doing this massively extends the lifespan of your clothes!
SWAP WITH YA MATES
We understand you get over clothes and want something new to wear, thats just the society we live in but have you ever thought you trade some pieces with your pals? This way we save our dollars, save the planet, get to hang out with your besties and get new threads to wear.
CHOOSING NATURAL FIBRES
Every time you wash synthetic fabric little fibres fall out of your garments and head down the drain creating huge amounts of micro-plastics in our oceans. We need to try to purchase natural fibre clothing because;
- They're breathable
- They're more durable
- They are biodegradable
- No Static Shocks
- No Smelly Sweat
- Less energy to create
Hemp is best, second is organic cotton then bamboo. Hemp uses half the amount of land and half the amount of water than cotton to grow. Although bamboo is a better alternative to synthetic fibres, a lot of energy and water is used to turn it from its most natural state into a fibre soft enough to wear.
It takes over 2000L of water to make 1 t-shirt.
There are so many amazing brands doing good things and creating amazing sustainable fashion & we as consumers need to back them! The more we support these brands, the more we are creating a revolution. If millions of people make small changes collectively it makes a massive difference.
A good website to check what brands are worth your dollars and which are not is
Good On You